SEO Meta Tags and Microdata for Blogs
A quick, no explanation reference on how to optimize blog posts and blogs for search engines.
Meta tags go in the
<head> of an HTML document. They add additional information/context to the current web page or website.
- OpenGraph: Facebook tags
- Schema.org: Bing, Yahoo, Google, etc.
- Twitter: … Twitter
HERE: As a GitHub Gist
If you want to see if you’ve set these correctly, you can check to see how each of the appropriate vendors reads your webpage.
- OpenGraph Validator: HERE
- Twitter Card Validator: HERE
- Schema.org Validator: HERE
- OpenGraph Guide: HERE
- Twitter Guide: Here
- Schema.org Guide: Here
Does your websites HTML markup contain a large number of
<div> elements?!?! Use HTML tags that are more semantic/descriptive of the content they contain!
<div>s can be replaced with…
Mostly self explanatory, but there are a couple rules to how these should be used. For some direction, try reading my more in-depth post on HTML5’s sectioning elements.
- Make it easy to share content
- HAVE AMAZING CONTENT (and original)
alt tags for images
- Sign up for Google’s webmaster tools
- Make your website mobile friendly
- Increase page load times
- URLs should contain key words to content on page
- Add SSL to your website
But most importantly.. Provide solid, original content, and a great user experience.